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Don’t Do What Banks Say…Do What They Do! We'll Show You How

SEE HOW BANKS INVEST Cash So YOU CAN DO the Same (4-min)

  • Examine the balance sheets of 2 major banks
  • See how they invest their safe and liquid capital
  • Understand the benefits of this strategy for them and you

Discover why THIS Private BANKING CONCEPT WORKS (6-min)

  • How to achieve continuous compounding of your assets in spite of making purchases
  • Why this can be much better than paying cash for major expenditures
  • How borrowing against your own private family bank is much different than traditional debt

Guaranteed Liquidity

Guaranteed access to your equity whenever emergencies or investment opportunities present themselves (no age restrictions apply)

Safe Growth

Controlled growth without market losses. Your equity continues compounding on your behalf even when borrowed against for outside investment opportunities

Tax Efficiency

Built in ability for:
Tax-sheltered growth
Tax-exempt distributions
Tax-free death benefit
Do you think tax rates will rise in the future?

Additional Benefits

Multi-faceted protection available in case of death, disability, chronic illness, and potentially even against creditors and predators bringing lawsuits


Why should you do what banks say, when you can do what they do?

Why let them pay you “point-nothing” while they reap exponential profits from your cash?

Why let them funnel the velocity from your monthly cash flow onto their balance sheets, when you can redirect that momentum toward your own coffers instead?

When we learned of this private banking strategy as industry professionals in 2008, we immediately understood the sheer potential of bringing this big institutional thinking down to our individual clients. Also wanting to create our own private family banks, we sifted through books, videos, and articles on the subject that we found to be:

  • incomplete,
  • out of date,
  • over-sensationalized,
  • smoke and mirrors leading to a strong sales pitch.

As independent financial professionals with our own money on the line, not only did we uncover the whole truth behind becoming your own banker, but we have substantially improved upon its application through continuous innovation.

We created this site because we wanted to share the immense financial force we have found through this strategy. Now, our own well-funded private family banks act as the hub of our finances, the way station, the launchpad towards:

  • major family expenditures,
  • outside investment opportunities,
  • and our ongoing business ventures.

Like most entrepreneurs and real estate investors already know, the best rate of return you can get will almost always come from within your own business. These realms where you have intimate knowledge and control will consistently yield the sweetest fruit.

Maintaining sufficient liquidity is key to taking control and capitalizing on unique timely investment opportunities whenever they happen to arise. When the sky starts falling again and cash is truly king, the most profitable opportunities during your lifetime will become available. However, no one knows exactly how long it will take for the economy to rumble through its cycles.

Unfortunately, if you want to protect your capital in today’s low interest-rate environment you are given 2 rather uncompelling options:

  1. Sacrifice any chance at growth to keep your money safe and liquid
  2. Or risk your capital in markets you don’t understand for even a chance at growth

There is a third option though! One that not coincidentally is used by major banks and other major financial institutions when simultaneously protecting and growing their own liquid reserves.

These huge corporations fund generous executive retirement programs using maximum-funded life insurance policies. These robust cash receptacles act as liquid assets, which can be utilized at any point for emergency cash reserves or a strategic opportunity fund.

We pride ourselves on laying out information that’s factual, up to date, and easy to understand. That way you can quickly move to a place of certainty in your finances and conserve your time and energy for the other important things in your life.

Enjoy the educational journey we have created for you. Feel free to reach out to our team whenever you are ready to see a custom proposal or have any questions about how your own private family bank can work.


John "Hutch" Hutchinson
Founder of

Clarify this whole banking concept for me

See how banks invest their liquid reserves, and how you can deploy your cash flow through similar products to accelerate wealth.

Educate me about the Products used for private banking

Understand the underlying insurance products that make banking work. Learn their key drivers as well as pro-tips on policy architecture.

Teach me advanced planning techniques with my bank

For entrepreneurs and wealthy investors looking to incorporate banking with tax, estate, succession, and asset protection strategies.

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