The Free Look Period is a timeframe (usually 10–30 days) after purchasing a life insurance policy during which you can review and, if necessary, cancel the policy for a full refund. This period allows policyholders to read through the terms, ask questions, and decide if the policy meets their needs.
It’s a helpful feature for buyers who may have second thoughts or discover the policy isn’t what they expected. If you cancel during the free look period, you’ll receive a refund without any penalties.