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Someone Showed You an IUL.
Let’s Stress-Test It Before You Sign.

Bring the illustration you were shown — or if nobody has shown you one yet,
we’ll model it from your own numbers.

Stop Wondering. Start Modeling.

  • Unpack the different index growth strategies and compare them side by side.
  • Re-run the whole illustration two points below the rate it was shown at.
  • Find out whether the design still holds up when the good years don’t show up.
Book My Free Call
John "Hutch" Hutchinson

A Tight-Knit Team. Every Case Still Comes Through Me.

Every case that comes through BankingTruths gets my review. I coordinate with the team on the design, then we consider the trade-offs for your situation before making a recommendation. I never work a case without one of my teammates, and somewhere in the process, you’ll hear from me personally.

19 years designing these policies • Thousands of policies seen, designed, and stress-tested.

John “Hutch” Hutchinson, ChFC®, CLU®, AEP®,
Founder of BankingTruths.com

BOOK YOUR CALL TODAY

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STEP 1: TELL US ABOUT YOUR SITUATION

Complete the short intake so we can make the most of the conversation.

STEP 2: PICK A TIME

Choose a 30-minute opening on the team calendar.

STEP 3: BRING YOUR NUMBERS

Join us on Zoom with your questions, your numbers, and any illustration you want us to run through the model.

WHAT HAPPENS ON THIS CALL

This is a discovery & educational session focused on optimizing your situation.

No Decisions Required on This Call. The goal is to understand what you’re trying to accomplish, look at the numbers, and determine what actually makes sense. If we think we can improve what you have—or build something better—we’ll explain why and show you the next step. You don’t need to make a decision on the call.

We start by getting to know you: 

      • your age
      • your health
      • your family situation

Then we learn about your financial situation: 

      • your cash flows
      • your existing asset base
      • your short & long-term goals.

And if you’ve already been handed an illustration, we go through it together — what it’s actually assuming, which growth strategy it’s built on, and what it looks like if those assumptions don’t hold. That way, we can fill in any gaps not just with grandiose philosophy, but with actual numbers using your own scenario.

WHAT HAPPENS NEXT

If moving forward makes sense, we’ll model scenarios built with the top-performing companies around your specific goals, cash flow, and circumstances.

Every scenario gets run twice: once at the illustrated rate, and once well below it. You see both, side by side, before you decide anything. A design that only works in the good years isn’t a design — it’s a sales pitch.

If you decide this strategy isn’t right for you, no problem — we’ll respectfully part as friends.

WHAT MAKES AN IUL ACTUALLY WORK

Most of the IUL horror stories you’ve read are about badly chosen, badly designed, or badly funded policies — not about the product itself. Those are two different problems, and it’s worth knowing which one you’re looking at.

A policy has to clear three bars before we’ll model it as a banking or retirement tool:

  • A guaranteed 0% floor — a bad year in the index costs you the year’s growth, not your principal.
  • A low, locked loan rate — so the cost of borrowing against it can’t be repriced against you later.
  • Competitive caps and participation rates — the ceiling on your good years, and the share of the index you actually receive.

Miss any one of those and the common criticisms of IUL are fair. Clear all three, and it does the job that bonds and CDs were supposed to do and haven’t.

WHAT WON’T HAPPEN ON THIS CALL

      • No hard pitch.
      • No bait and switch.
      • No manufactured urgency.
      • No illustrations run at a rate nobody should count on.
      • No pretending caps can’t be changed after your policy is issued.
      • No selling you an IUL as a replacement for your market money.

If you’ve already been shown a policy you’re not sure about, just bring it to the call. We’re independent brokers, so we’ll tell you honestly what we see and compare it apples to apples with the top-performing companies.

Stop Wondering & Start Modeling.

The only thing standing between uncertainty and confidence is properly modeled math.

Book My Call Now
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WHAT CLIENTS SAY AFTER WORKING WITH BANKING TRUTHS

Came into some money and looking for a safe and secure place to keep a good chunk without sacrificing growth. I researched the articles & videos at BankingTruths.com and was intrigued by the level of detail and transparency. I felt comfortable with the team’s bedside manner and responsiveness. Also, when asking the hard questions I felt confident in their level of knowledge with their responses and ultimately in designing my plan. I ended up getting 3 policies over the next couple years, and feel very comfortable now especially amidst this market volatility. I believe this is the best place to store cash regardless of market conditions.

Kelly

Kelly

Investor

FAQs About This Process

What happens if I can’t pay my premium? How long do I have to pay?

We design all policies with a min-max premium range, where the minimum premium due is only around 20%-30% of the maximum allowable amount.

Since most people start with at least one maximum-funded premium this gives you some flexibility to skip multiple future minimum premiums if absolutely necessary.

If immediate flexibility is needed, then certain insurance companies are more forgiving than others, and we can focus on those first.

Am I too old or unhealthy to do this?

Probably not, but if you are over 66 or have very serious unresolved health issues, we may have to use your spouse or kids.

That said, we’ve found that people tend disqualify themselves prematurely, when in fact we have often been able to work magic by shopping to multiple carriers and properly framing the facts.

We’re all about shrink-wrapping the least amount of death benefit allowed around whatever maximum premium you plan on pumping in.

Isn’t IUL a bad investment? I’ve heard that a lot…

It’s the wrong frame entirely. IUL was never meant to be an investment, so measuring it against the S&P 500 is comparing oil to vinegar — different job, different benchmark.

It’s a safe-money tool. It competes with the money you’d otherwise leave in cash, CDs, bonds, or a conservative reserve — not with your Roth, your 401(k), or your brokerage account. Those keep doing their jobs.

Where the criticism lands fairly is on design. A policy that’s poorly chosen, poorly funded, or illustrated at a rate nobody should count on absolutely can disappoint. That’s a design and sales-practice problem, not an indictment of the product.

Can I trust the illustration I was shown?

Treat it as a projection, not a promise. Illustrated rates are assumptions, and cap rates can change after your policy is issued.

AG49-A exists precisely because agents were running unrealistic projections. Even so, some carriers have learned to gamify illustrations that technically comply with it — which is why we weight a carrier’s actual track record of fair dealing more heavily than whose numbers look best on paper.

Our rule: stress-test at least 1.5%–2% below the illustrated rate before you commit to anything. If the design only works at the top number, it isn’t a design worth having. Bring us whatever you’ve been shown and we’ll run it both ways in front of you.

How much does a meeting cost? How do you get paid?

We do NOT charge an up-front fee for our initial meeting to help you with your understanding of this strategy and related products. Throughout this initial call, we are both mutually exploring if it would be a good fit for us to proceed further together.

Assuming we both decide to explore a professional relationship further, we will also NOT charge for any follow-up meetings.

We only get paid if you have us write some sort of life insurance policy on yourself, a family member, or key employee. As independent agents, we are unattached as to which company or policy type you ultimately choose and are happy to educate you about your options and model them out for your particular situation.

How long does it take to get life insurance? Is there a medical exam?

Well it depends on how complicated your health situation is, and which insurance company you like best.

If you are in relatively clean health (perhaps just some controlled complications), underwriting can take as little as a week and sometimes even without a health exam.

If the insurance company has to do some digging into your health situation (looking into old doctor records and requesting an exam) could push the timeframe to 1-2.5 months.

What makes you different from all the other advisors?

Most of our competitors have some kind of longer-term “sweetheart contract” with certain insurance companies. This incentivizes them to concentrate their business with said carrier to increase their commission payout in some way, shape, or form (often to your detriment).

We went fully independent in 2012 after having worked directly under 2 major insurance companies. We decided it was best for the clients we serve to only maintain base broker contracts with any and all carriers. Having no minimum quotas gives us the flexibility to stay nimble, move with the market, and always offer the best of breed companies & products to our clients.

We like to think of ourselves as right down the middle with a lean & mean organization with every specialty covered to be able to offer expanded advice when appropriate. For that reason, we don’t take on every client so we can retain the capacity to best serve those we do choose to take on.

What’s the “catch”?

Well, there is no catch. If you work with an agent or group that designs your policy properly, then you’re really just repositioning your liquidity. You’re taking liquid assets from an inefficient holding tank (a bank or mattress paying little to nothing) and shifting that liquidity over time to one of the strongest, best-capitalized life insurance companies in existence.

Why? So you can get better growth, shelter from taxation, and pick up some additional protection benefits as a result. Plus, your liquidity keeps compounding even while you’re using it.

Is there a cost? Short term: yes — there are upfront costs and the first couple of years are the worst years. Long term: not as much — since a properly designed policy would end up with considerably more net spendable dollars than if you had not done the policy at all.

We offer to do this modeling for free because we’ve done this enough times to know that most of you will follow through with some sort of policy initially only to get more policies in the future on family members.

We’re ready when you are. So book your call and we’ll prove it to you.

I’m Ready, Book My Call