2:04 – What’s different about these types of open talks compared to traditional life insurance open talks?
5:45 – How you can use “Social Proof” to powerfully introduce the idea of permanent life insurance?
6:43 – Hutch walks through his Bank Talk using actual bank balance sheets
10:01 – How to quiz the client as to why banks would do this?
14:47 – What are some of the questions and objections that clients have after seeing this?
17:05 – How to lead into the Bank Talk?
20:04 – How to use Walmart to show more evidence that permanent life insurance is beneficial?