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Like Life Insurance, you get more bang for your buck when you pay annually.

This education is designed to help you improve your understanding and your delivery of what’s possible in the life insurance business. If you like Hutch’s style of how he simply and concisely explains the value and utility of life insurance in a way that’s ethical yet compelling, then this course is for you.

This membership allows you to spend hours with him virtually unpacking his brain on the different complex facets of our business.

HERE’S WHAT’S WAITING FOR YOU:

Our first four webinar replays are up on our website to watch at your leisure. We actually time-stamped each one so you can skip right to what you want to learn about. We also have included whatever white-labeled worksheets plus other resources were used during that webinar on that same webinar-replay page for you to download and use in your practice.

Webinar Replays (Time-Stamped By Topic For Selective Viewing)

Powerful Open Talks Using Social Proof – 3/28 Replay
Watch Hutch unbundle his famous “Bank Talk” so your clients will want to do what banks do, not what they say. Hutch also discusses other notable positive uses of life insurance by other Fortune 500 companies and sports personalities. The webinar page has downloads so you can create your own printable materials so you can have these same paradigm-shifting talks with your clients.

How We Create and Explain Our Illustration Template – 4/10 Replay
This webinar shows you how to run the same WL or IUL illustration many ways to prepare for the most common questions that clients will commonly ask. Showing these different scenarios shows the full range of a policy. Backing up the discussion with proactively prepared numbers makes them feel at ease, and helps you show up like a pro. Example illustration templates are available to download.

Deep-Dive Into the Top WL and IUL Companies of 2018 – 4/24 Replay
This webinar breaks down the details of the top companies that offer Whole Life and Indexed Universal Life insurance. Whether you offer a certain product or sell against it, we drill deep down into how each grows, loan rates, key rider information, and a summary of how these usual suspects performed in an internal comparative performance test. Spreadsheets from April 2018 are available for download with all the detailed info shared on the webinar.

Using the Bucket Talk so Your Clients Crave Life Insurance – 5/8 Replay
This webinar starts with a quick overview of how to effectively use stories to market yourself whether in person or on tech platforms like your website or LinkedIn. Hutch then shows you his “Bucket Talk” discussing taxes, risk, and liquidity; which visually gives your client that “Aha-moment” as to why they want (not need) life insurance. This talk uses simple sketches to educate them about their alternatives, so they quickly realize what an amazingly versatile asset class life insurance can be. Several white-labeled worksheets will be discussed and available for immediate download and use in the field.

Future Ongoing Live Webinar Topics (2-3 per month)
Here’s what we’ll be presenting on upcoming webinars throughout May and June:

  • Maximizing retirement using Whole Life’s death benefit as the “permission slip”
  • Pension maximization using Whole Life for state and federal workers
  • How to transform a request for a term quote so your clients actually ask to learn more about permanent insurance. Using this common initial “quote” request to discuss the hidden utility of life insurance (LTC, optimizing retirement, better bank now)
  • Explaining how policy loans are different from traditional debt and how these loans may help responsible clients actually get ahead
  • Drawing and explaining the “Buyers Dilemma” (proving that paying cash is NOT the holy grail)
  • Explaining Einstein’s fascination with compound interest and how it’s enhanced by Life Insurance
  • The many uses of Business-Sponsored Life Insurance. Get familiar with the most lucrative niche in our business so you don’t tip-toe around your best prospects
  • Discussing brand new mid-year and year-end tax planning opportunities with the recently passed TCJA legislation
  • Our Informal and Underwriting Processes for Independent Shopping and White-Glove Service for the Client
  • Case-Management Framework (with hacks and shortcuts) for the 1-agent shop (we remember those days)
  • Tech Tips and Tools from Hutch
  • Opportunity to get live help from Hutch with your own cases on an upcoming webinar. Your chance to discuss an anonymous fact-pattern with Hutch at any stage of the game.

Save the date for the upcoming webinars (topics above):

    • Thu 5/17 @ 11:00 PDT
    • Fri 5/25 @ 11:00 PDT
    • Wed 6/6 @ 12:00 PDT
    • Thu 6/14 @ 8:30 PDT

Custom White-Labeled Worksheets (With Video Explanations)

CREATING CUSTOM BANK BALANCE SHEETS DOCS

This video shows you how to create current bank balance sheets for any banking institution you want. Thankfully it’s public information so you can create these as often as you want.  Or you can use the time-tested older template that Hutch has pre-annotated and uses every time. Print them up to draw on, or show your clients the PDF from your tablet, laptop, or cell-phone.

CREDITOR PROTECTION (BY STATE) FOR LIFE INSURANCE

This document gives you an overview of how different states treat both the death benefit and cash value in terms of creditor protection from lawsuits as well as bankruptcy. This document also includes the code for each state statute so you can encourage your clients to have their legal council verify the information.

PANTS DOC: SHIFTING FROM ONE POCKET TO ANOTHER

This white labeled doc helps you prove to your clients that can maintain sufficient liquidity AND still heavily-fund their life insurance policy. You choose the key years they want to feature and walk them through how paying premium can be like moving money from one pocket to another.

HISTORIC MARGINAL TAX BRACKETS

This handy document shows the different tax brackets immediately before and after the Tax Cuts and Jobs Act (TCJA) taking effect in 2018. So many conversations can be had using this worksheet in addition to the original webinar it was featured in. We plan to continue featuring it regularly in webinars, and you should too with your clients. It also graphs the movement of both the highest and the lowest tax brackets since inception in 1913. This is especially important for clients who won’t be able to zero out their taxes in retirement, but who can still create a balanced and optimized distribution strategy.

CHECKLIST AND QUESTIONS FOR CHOOSING IUL OR WL

This 3-page document is designed to help your clients better understand the pros and cons of Whole Life and IUL. It also describes which types of people gravitate to each product, as well as images describing the risk/reward tradeoff of WL and IUL. Whether you or dedicated to one product or not, this document can help you have a balanced conversation if they ask why you recommended one vs. the other.

CREATING COMPELLING WHOLE LIFE ILLUSTRATION TEMPLATES

This illustration template and video shows you how to run the same Whole Life illustration multiple ways to prepare for the most common questions and objections that clients commonly have when presenting Whole Life insurance. Backing up dialogue with proactively prepared numbers makes them feel at ease, and helps you show up like a pro.

WHOLE LIFE COMPANY COMPARISONS

This excel spreadsheet breaks down the details of the different mutual companies that offer Whole Life insurance. It discusses product-specific details, key rider information, and a summary of how they performed in our comparative performance test. This information is from April 2018.

INDEXED UNIVERSAL LIFE COMPANY COMPARISONS

This excel spreadsheet breaks down the details of the different companies that offer Indexed Universal Life insurance. It discusses product-specific details, key rider information, and a summary of how they performed in our internal comparative performance test. This information is from April 2018.

CREATING COMPELLING IUL ILLUSTRATION TEMPLATES

This illustration template and video shows you how to run the same Indexed Universal Life illustration multiple ways to prepare for the most common questions and objections that clients commonly have when presenting Indexed Universal Life insurance. Backing up dialogue with proactively prepared numbers makes them feel at ease, and helps you show up like a pro.

SUGGESTIONS BEFORE PHONE INTERVIEW AND EXAM

The amount of information that your client will be asked before their phone interview and life insurance paramedical exam can be overwhelming. If you don’t properly prepare them, that may hurt the overall experience and detract from all the positive momentum you’ve created. Send them this document or better yet spend a few minutes walking them through what to expect from their exam and/or phone interview.

SEED MONEY SOURCES – REDEPLOYING EXISTING ASSETS

When your clients have under-performing assets or piles of money not working at optimal efficiency, you can identify and discuss redeploying these funds into your recommendation using this document.

SEED MONEY SOURCES – BUDGETING FOR SAVINGS

When premium dollars are coming from ongoing cash flow, it helps your clients to get clear on exactly where their money is going. You can use this document to help them understand the flows of their money and the inefficiencies that exist. Often they will want you to help them create a forced-savings program where their cash flow will be out of sight, out of mind, but still accessible.

As you can see there’s just way too much value already, and we’re just going to keep adding more each month.

Let’s face it, if you can’t get an ROI off this training, you’re not really in the life insurance business, are you?

Most people find us because they like the way we simplify and powerfully position life insurance in a way where it’s truthful and undenyable. You can too, but you don’t need to reinvent the wheel. Click the quarterly or annual membership to get an immediate login and dig into everything above right now. 

What You’ll Personally Get From Us:

Since your entire chance of success rides on the rails of effective communication, you’ll first get a link to better understand your own personality communication profile by answering 27 multiple-choice questions in 20 minutes. You will also get a download of both Hutch and Ben’s profile since their profiles mirror some of the best prospect fact-patterns.

You also get personalized 1-on1 calls with both Ben and Hutch. It’s your personal time time to use however you want, but here’s how we suggest you use this fleeting resource:

  • With Hutch it’s best to discuss how best to develop your business niche and especially what to say to intrigue entrepreneurs and real estate investors you know about your offer.
  • With Ben you’d be well served to discuss policy selection, design pro-tips, and challenging underwriting situations you may have.

When you pay quarterly you get 20-minutes with each Hutch and Ben (2 calls = 40-min total).

When you pay annually you get two separate 30-minute calls each with Hutch and Ben (4 calls = 2 hours total). You also get 12 months for the price of 9 months when paying annually.

What are you waiting for? How could you not get a return on investment from just these trainings and tools, not to mention what's to come? We're having fun, and just getting started